3543 BP Utrecht
+31 (0)30 2311254
+31 (0)6 46286560
Link consumer concepts to solutions
Use knowledge and insights from other industries
Innovation is more than having a good idea. An successful innovation is a
combination of a good consumer concept and a real solution.
When we look around us we can see similar innovations appearing in different
product categories. This knowledge can be used to predict the next generation
products and to reduce the development risk by making use of the knowledge from
We have developed “Focused Innovation” which helps you in a systematic way
to link the consumer concept and the solution.